Acquisition’s just confetti if onboarding leaks and billing stumbles. Sync pricing, messaging, retention and ops so every click compounds into loyal, high-LTV customers—otherwise your CAC balloons and growth stalls.
Time and time again, subscription businesses neglect to do the basics well and instead focus on adding new features, bells and whistles in the hope that they are just one feature away from achieving a sustainable business - in truth, doing the boring basic stuff well is the key to success.
Swipe-weary singles are ghosted, choice-overloaded, and sick of fish-pic profiles. Dating fatigue is real: users now crave deeper chat, safety, and authenticity. Apps must curb ghosting, tame algorithms, and favor quality over quantity—or watch us walk.