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Ross Williams Profile image
Ross Williams

Ross is a multi-award winning serial entrepreneur | Built a $50m Subscription Business (Bootstrapped & Battle-Tested) | Growth Strategist | Churn Slayer | Helping You Scale Without the War Wounds

Success and Failures of 25+ years of entrepreneurship

I built a $50M SaaS empire—$8million EBITDA, nearly 200 staff, all bootstrapped with zero external funding. Now, I’m rethinking success, determined to do things differently and share my hard-won lessons. Subscribe below and follow my journey for candid insights, resilience, and real-world strategies:

Latest Posts

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The most powerful Levers in a Subscription Business - hint, it's not "more features" Post feature image

The most powerful Levers in a Subscription Business - hint, it's not "more features"

Time and time again, subscription businesses neglect to do the basics well and instead focus on adding new features, bells and whistles in the hope that they are just one feature away from achieving a sustainable business - in truth, doing the boring basic stuff well is the key to success.

4 min read
Online Abuse, Bullying and Death Threats - life following a company administration process Post feature image

Online Abuse, Bullying and Death Threats - life following a company administration process

2 min read
Why are Dating App users so BORED and fed up of dating? What is really behind Online Dating Fatigue Post feature image

Why are Dating App users so BORED and fed up of dating? What is really behind Online Dating Fatigue

Swipe-weary singles are ghosted, choice-overloaded, and sick of fish-pic profiles. Dating fatigue is real: users now crave deeper chat, safety, and authenticity. Apps must curb ghosting, tame algorithms, and favor quality over quantity—or watch us walk.

6 min read
How Dating-App Economics Are Shifting From “Find Love” to “Stay Awhile” Post feature image

How Dating-App Economics Are Shifting From “Find Love” to “Stay Awhile”

The Wall Street Journal’s “The Economics of” short film How Dating Apps Make Money and Why It’s Changing. A succinct summary at 9 minutes, the video sets out to explain how a $5 billion industry built on swipes and likes is re-thinking its business model as growth stalls and user tastes evolve

2 min read