Investors are pouring millions into friendship apps like 222 and Pie, betting that tech-facilitated real-life connections can help solve the modern loneliness epidemic.
“We’ve reset our strategy and are going back to a start‑up mentality.” – Whitney Wolfe Herd, Bumble founder & CEO, on announcing the layoffs (June 25 2025)
Acquisition’s just confetti if onboarding leaks and billing stumbles. Sync pricing, messaging, retention and ops so every click compounds into loyal, high-LTV customers—otherwise your CAC balloons and growth stalls.
Time and time again, subscription businesses neglect to do the basics well and instead focus on adding new features, bells and whistles in the hope that they are just one feature away from achieving a sustainable business - in truth, doing the boring basic stuff well is the key to success.