Time and time again, subscription businesses neglect to do the basics well and instead focus on adding new features, bells and whistles in the hope that they are just one feature away from achieving a sustainable business - in truth, doing the boring basic stuff well is the key to success.
Swipe-weary singles are ghosted, choice-overloaded, and sick of fish-pic profiles. Dating fatigue is real: users now crave deeper chat, safety, and authenticity. Apps must curb ghosting, tame algorithms, and favor quality over quantity—or watch us walk.
The Wall Street Journal’s “The Economics of” short film How Dating Apps Make Money and Why It’s Changing. A succinct summary at 9 minutes, the video sets out to explain how a $5 billion industry built on swipes and likes is re-thinking its business model as growth stalls and user tastes evolve