The views and opinions expressed in this post are my own and do not reflect those of any business, its directors, or employees.
This is the second part of my story, sharing my personal perspective on what happened after Venntro went into administration and the actions of certain individuals that I believe were aimed at undermining me and my business.
If you haven't done so already, please read Act I.
Acquisition’s just confetti if onboarding leaks and billing stumbles. Sync pricing, messaging, retention and ops so every click compounds into loyal, high-LTV customers—otherwise your CAC balloons and growth stalls.
Time and time again, subscription businesses neglect to do the basics well and instead focus on adding new features, bells and whistles in the hope that they are just one feature away from achieving a sustainable business - in truth, doing the boring basic stuff well is the key to success.
Swipe-weary singles are ghosted, choice-overloaded, and sick of fish-pic profiles. Dating fatigue is real: users now crave deeper chat, safety, and authenticity. Apps must curb ghosting, tame algorithms, and favor quality over quantity—or watch us walk.
