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Ross Williams Profile image
Ross Williams

Ross is a multi-award winning serial entrepreneur | Built a $50m Subscription Business (Bootstrapped & Battle-Tested) | Growth Strategist | Churn Slayer | Helping You Scale Without the War Wounds

Success and Failures of 25+ years of entrepreneurship

I built a $50M SaaS empire—$8million EBITDA, nearly 200 staff, all bootstrapped with zero external funding. Now, I’m rethinking success, determined to do things differently and share my hard-won lessons. Subscribe below and follow my journey for candid insights, resilience, and real-world strategies:

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Why Bumble’s Tough Layoffs Could Spark a Leaner, More Profitable Future Post feature image

Why Bumble’s Tough Layoffs Could Spark a Leaner, More Profitable Future

“We’ve reset our strategy and are going back to a start‑up mentality.” – Whitney Wolfe Herd, Bumble founder & CEO, on announcing the layoffs (June 25 2025)

3 min read
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Stop Treating Acquisition Like a One-Man Band (And Start Conducting the Whole Subscription Orchestra) Post feature image

Stop Treating Acquisition Like a One-Man Band (And Start Conducting the Whole Subscription Orchestra)

Acquisition’s just confetti if onboarding leaks and billing stumbles. Sync pricing, messaging, retention and ops so every click compounds into loyal, high-LTV customers—otherwise your CAC balloons and growth stalls.

3 min read
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The most powerful Levers in a Subscription Business - hint, it's not "more features" Post feature image

The most powerful Levers in a Subscription Business - hint, it's not "more features"

Time and time again, subscription businesses neglect to do the basics well and instead focus on adding new features, bells and whistles in the hope that they are just one feature away from achieving a sustainable business - in truth, doing the boring basic stuff well is the key to success.

4 min read
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Online Abuse, Bullying and Death Threats - life following a company administration process Post feature image

Online Abuse, Bullying and Death Threats - life following a company administration process

2 min read